Charet & Associates specializes in executive search in Corporate Communications, PR, marketing, social media, and investor relations. We work across all industries with an emphasis in financial services, consumer, alternative energy and professional services.

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Good News for Public Relations


The days when communication was a step child of advertising are long gone. In fact, according to this forecast from equity firm Veronis, Suyler, Stevenson, we rule!
This NY Times article starts out as bleak as most reports we see, but read on...and take heart!


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What's Been Happening?


Yikes, what have I been doing in all this time? Have I given up?
As soon as Lehman Brothers went up in smoke, so did all my business. I was in on course for my best year ever, till it went suddenly dead.
It wasn't long before I was flooded with resumes. All that seems to have calmed down. Now I am lucky enough to be working on several really good opportunities - mainly on the more junior side, but good jobs at good companies. But I can't find the stellar, qualified people for the jobs. PR people lucky enough to have a job are not willing to look at something new. I can understand it. Why leave a stable job in this economic climate, for something "unknown".
But the truth is, that each one of the corporate jobs I'm working on is really special. It would have to be a very key position in order for a company to be looking in these difficult times. If they weren't doing well why would they hire someone new? So they're profitable, stable, and growing companies. We all need to have a little more confidence that things can be better.
On the agency side, all of my clients have the idea that with all the cutbacks, there must be some excellent talent 'out there'. There is a lot of talent in the job market. However...what makes an indispensable PR Agency employee is someone who can bring in the business and keep the client happy. There are really talented people out there...great writers, the managers that everyone loved, the really hard working guy that gets it done, the one with the innovative ideas, etc.
These are great employees at any firm. But they're not the indispensable ones. All the talk from my agency clients about how they want to scoop up the great talent in the street - I don't know about it. Maybe they want to meet you so that when the money is flowing again, they'll know where to find you. The only people they'll actually hire are the ones that get business and keep the client happy. And those are the ones that no agency is going to fire.
So, it's been a tough go in recruiterland...


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PR Careers - Life After 40?


After recruiting for about 15 years, I got REALLY good at it. Now that I'm in for over twenty years -- I'm even better. I understand so much more, I don't waste time, and have lots of good contacts that help me when I'm stuck. I think PR pros get better with time, too.

Then why don't more job ads ask for a minimum of 15 years experience?
In fact, the number of years hiring companies are asking for gets less and less. Currently, Timer Warner is looking for an Executive Director of IR with 7 to 10 years; Blockbuster, a Director with 7 years; My Space, a Director with 5 to 8 years experience. Good speechwriters mellow like a fine wine. But Pfizer is looking for a speechwriter with 5 years.

I get more resumes from solid professionals with over 20 years experience than any other group. Maybe these companies think that 40 is over the PR hill?


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I didn’t like the movie too much but it got me thinking…

True, Hancock was a stupid ******* and completely clueless and careless about the rest of the world. He definitely needed a PR guy. But why do highly successful, well read, seemingly aware, even sometimes brilliant people need a PR person to tell them what people are going to think. Can’t they figure out the obvious?
Because things like greed, politics, pressure, single minded goals, etc. compel someone to act/speak -- and they can sound stupid or insensitive or unaware when blinded by these things.


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