KEY DUTIES
Responsible for establishing on-going key public relations programs in each of the company’s markets.
Support and further current public relations initiatives
Responsible to develop strategic partnerships and programs that will further the brand within communities (e.g., speaker’s series, literacy effort, etc.)
Responsible for media tours introducing the company to new markets and/or existing markets
Responsible for establishing programs within company to identify stories
Oversees the development and implementation of media support materials (e.g., press kits, backgrounders, press releases, fact sheets, bios) in areas as needed.
Develop special events as needed
Responsible for research, writing and promotion of press releases, articles and other communications pieces
Serve as media relations contact in the regional markets
Identify and prepare approved spokespeople for media interviews
Work closely with Regional Marketing Managers to ensure maximum media opportunities are achieved through the media buys
Manage editorial calendar opportunities in key regions.
Management of outside public relations agency
Develop and manage annual budget
QUALIFICATIONS
At least 10 years experience with demonstrated success in PR program planning and execution.
Ability to manage multiple projects to timely and accurate completion within budget.
Agency experience a MUST
Proven ability to manage a department and/or staff
Must have proven ability to operate in a fast-paced environment while managing changing priorities.
Bachelor’s degree in communications, journalism or related field required
Excellent proofreading skills. Excellent written and oral communication skills.
Demonstrable proficiency in Microsoft Office products including Excel, Word, PowerPoint, and Outlook.
Position requires some travel
Labels: PR Job Listing